Marc Fraser Design
Product & Industrial Design services and information
Did you know...
... that 76% of the fastest Australian start-up companies use Design within their strategic activities and teams?
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Offshore vs local manufacturing
Posted on June 24th, 2009 No commentsDespite popular opinion, the Australian manufacturing sector has reportedly grown by 22% over the past 3~4 years. Surprisingly, over the past 10 years, Australian manufacturing exports has increased by 400%.
If local manufacturing capability is growing (and as a result becoming internationally competitive), why would you choose to take your manufacturing off-shore?
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Human Centred Design (HCD)
Posted on June 19th, 2009 No comments
HCD is all the rage with product designers at the moment.The premise is simple: Put yourself in the shoes of your product’s end-user, and identify new ways to make their experience of your product more enjoyable, convenient, faster and easier.
Achieving innovation doesn’t always require substantive user-studies and copious research and analysis… stumbling across one simple, innocent, spontaneous user insight or experience may be all you need for your next major product breakthrough.
Loads of ideas don’t always make one great product… but just one great idea might.
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8 steps for writing a great design brief
Posted on June 5th, 2009 No commentsDue to the popularity of this post, “8 steps to writing a great design brief” has moved to it’s own special page!
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