Marc Fraser Design
Product & Industrial Design services and information
How do successful companies use design?
to differentiate and distinguish; to invigorate, inspire and seduce; to grow and profit; to expand and enhance; to sell for a premium; to build loyalty and trust.
How are you using design?
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Do you use protection?
Posted on May 15th, 2009 No commentsLet me start by making two statements:
1. Product development is risky.
2. Product development is expensive.With those statements in mind, ask yourself what safeguards you have (or will) put in place in order to ensure that your new product development remains YOURS, and doesn’t fall into someone else’s hands? What strategies do you have to protect your new product, and give you more control over how it is developed, manufactured, launched and sold – and by whom?
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Design = Change for the Better – Part 3 of 3
Posted on May 8th, 2009 No commentsIn this final “episode” of using Design to achieve Innovation, we look at how we can fast-track innovation through outsourcing – the networks and professional services that are available to you get your idea moving towards an innovative reality.
If you missed the previous articles, find them here: Part 1 and Part 2
Idea # 3: Get some outside help (a.k.a. Outsource)
We can all have the blinkers on at times. Whether you have implemented Idea 1 or Idea 2 in this series or not, we can still get caught up in the boundaries, limitations and problems of our little worlds.
Whilst many of us are driven to do as much of the hard work ourselves and never contemplate paying someone else to do something we think we can do equally well, engaging some external help can often lift the lid on new opportunities, information and directions. A fresh pair of eyes, if you will!
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Design = Change for the better – Part 2 of 3
Posted on May 1st, 2009 No commentsPart 2 of this article provides another practical way to incorporate Design processes into your innovation practices. If you haven’t read Part 1, check it out.
Idea # 2: The Jameson Principle
When developing new products, it is easy to incorporate new features or functionality “because we can!”
Just because we can, doesn’t mean we should.
Thanks to Professor Tom Barker’s “Jameson Principle”, a great way to determine if your new product or idea is on the right track is to evaluate it against four simple criteria:
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