6 ingredients of a design concept review

I’ve had some great feedback about my article discussing the preparation of a great design brief. Thank you to everyone who sent me comments and emails about this.

One question that kept coming back at me was “How do I evaluate new concepts, and what criteria should I use to select the best direction for development?”

Read the rest of this entry »

…and the winner is…

I received a bunch of great responses to the ‘Designing the right things’ survey.

I’m very pleased to announce that Shaun MacKenzie of Zacspeed scored the copy of ‘Made to Stick‘ by Chip & Dan Heath thanks to his insightful and motivational comments. My sincere thanks and congratulations Shaun for your great input.

The major theme of everyone’s survey responses revolved around the balance of tenacity, passion and objectivity when developing products. It was also clear that the predominant factor in achieving successful products relates to one’s ability to overcome many problems and obstacles, align their efforts with strategic business and financial goals as well as engage the assistance of professionals at all stages of the program.

Survey results summary:

In product development, you need:

• Tenacity, passion and objectivity
• To overcome many problems and obstacles
• To align your efforts with strategic business and financial goals
• To engage professional assistance

Many thanks again to all who responded. Your answers will provide much-needed insight and inspiration for my future articles – which in turn I hope will provide you with new views, ideas and directions for your product development programs.

And, as always – please visit this site as often as you can and add your comments / feedback to any article… I look forward to hearing your unique perspective on all things related to product development.