Marc Fraser Design
Product & Industrial Design services and information
How do successful companies use design?
to differentiate and distinguish; to invigorate, inspire and seduce; to grow and profit; to expand and enhance; to sell for a premium; to build loyalty and trust.
How are you using design?
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New Triton Sportsbar
Posted on January 25th, 2010 No comments
Victorian design and automotive manufacturing has provided some welcome return fire in the battle to keep operations in local hands and local jobs.Mitsubishi Motors has signed a $1.2 million deal with Frontline Australasia for the manufacture of a premium aluminium sportsbar to be fitted to its latest Triton range.
The three-piece solution by Melbourne industrial designer Marc Fraser is a welcome piece of news for the local automotive industry and helps provide increased security for Frontlines 96 employees.
The sportsbar will be a “port of entry” fitment option that enables Triton buyers to customise the look of their vehicles.
The sportsbar development was initiated by Design Victoria’s Business Immersion Program, a state government initiative that connects professional designers with Victorian businesses to boost their design capability, business opportunities and profitability.
A more in-depth story of the development will be available soon.
STOP PRESS: The new Mitsubishi Triton has just won the Overlander 4WD of the Year… check it out here
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Commercialisation Australia product development grants
Posted on January 14th, 2010 No commentsI thought I’d forward some information about a new government scheme called “Commercialisation Australia“.
Whilst some say it is a re-gifted version of the old “Commercial Ready” and other grant systems axed by the Australian government in recent years, many product developers and innovators welcome the return of funding assistance to Australian industry.
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