6 ways to enhance your Value Proposition

I saw an article on SmartCompany discussing the merits of investing time and money developing a Value Proposition for a new product idea. I couldn’t help but think about how Design plays a pivotal role in developing one’s Value Proposition or USP for their new product, concept or invention.

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Offshore vs local manufacturing

Despite popular opinion, the Australian manufacturing sector has reportedly grown by 22% over the past 3~4 years. Surprisingly, over the past 10 years, Australian manufacturing exports has increased by 400%.

If local manufacturing capability is growing (and as a result becoming internationally competitive), why would you choose to take your manufacturing off-shore?

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Do you use protection?

Let me start by making two statements:

1. Product development is risky.
2. Product development is expensive.

With those statements in mind, ask yourself what safeguards you have (or will) put in place in order to ensure that your new product development remains YOURS, and doesn’t fall into someone else’s hands? What strategies do you have to protect your new product, and give you more control over how it is developed, manufactured, launched and sold – and by whom?

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