Marc Fraser Design
Product & Industrial Design services and information
How do successful companies use design?
to differentiate and distinguish; to invigorate, inspire and seduce; to grow and profit; to expand and enhance; to sell for a premium; to build loyalty and trust.
How are you using design?
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6 ingredients of a design concept review
Posted on December 18th, 2009 No comments
I’ve had some great feedback about my article discussing the preparation of a great design brief. Thank you to everyone who sent me comments and emails about this.One question that kept coming back at me was “How do I evaluate new concepts, and what criteria should I use to select the best direction for development?”
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Design = Change for the Better – Part 1 of 3
Posted on April 24th, 2009 No comments“Innovation” is a magically ambiguous word, leaving pretty much everything to your imagination in terms of what it means, and how to achieve it.
To me, innovation is all about “implementing change for the better” otherwise, why bother?
It’s time we stopped theorising about innovation, and actually started doing. Leave it to the academics to rationalise, define and debate – we’re here to make things better, and innovation is the key.
So, how do you innovate?
(Beware – design rant approaching…)
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