Marc Fraser Design
Product & Industrial Design services and information
How do successful companies use design?
to differentiate and distinguish; to invigorate, inspire and seduce; to grow and profit; to expand and enhance; to sell for a premium; to build loyalty and trust.
How are you using design?
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Top 10 prototyping tips (+ comparisons)
Posted on July 12th, 2010 No comments
As product developers, there is no better way of learning how well your concept will work is to build a physical prototype.
Depending on your specific requirements, your prototype doesn’t need to be super elaborate or complicated.
In essence, your prototype should be designed to answer questions you still have about your design. You may need to verify functionality, performance, assembly fitment, ergonomics or other crucial attributes that may have been too difficult to assess through sketches, 3D CAD or other “desk-based” tools and evaluations.
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The one page NPD plan
Posted on April 30th, 2010 1 comment
I discussed some tips in the previous post to help you in the development of your New Product Development plans for the coming financial year.I thought it might also be a good idea to give you a practical way of refining and summarising the output for your NPD planning, brainstorming and research activities.
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What are your NPD plans for FY2010-11?
Posted on April 23rd, 2010 1 comment
As we move well into the final quarter of this 2009-10 financial year, the business community begins to ramp up it’s planning, strategizing and forecasting activities.So it got me thinking: how about developing a formal New Product Development (NPD) plan just as you would a cashflow, marketing and overall business plan?
To develop a decent NPD plan, you would need to consider the following goals as essential:
Member of:
