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6 traps for young players
Posted on February 9th, 2011 No comments
As consulting designers, we are constantly looking for the best possible outcomes for our clients. We always aim to provide a comprehensive and thorough development process,typically starting with a series of loose ideas and concepts, and gradually and iteratively progressing towards the final solution.
We use a range of tools and techniques to identify, investigate and resolve problems – including sketches, illustrations, 3D computer-aided design, physical mockups and prototypes. These approaches help us to devise, revise and decide on the best solutions as well as communicate them to our clients.
For those of you who may be new to product development, and more specifically industrial design projects, you may in for a wild ride – so you will need to be ready to navigate a myriad of activities, challenges and tough decisions.
With this in mind, I’ve attempted to outline six traps that you might keep in mind whilst your design project progresses:
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Top 10 prototyping tips (+ comparisons)
Posted on July 12th, 2010 No comments
As product developers, there is no better way of learning how well your concept will work is to build a physical prototype.
Depending on your specific requirements, your prototype doesn’t need to be super elaborate or complicated.
In essence, your prototype should be designed to answer questions you still have about your design. You may need to verify functionality, performance, assembly fitment, ergonomics or other crucial attributes that may have been too difficult to assess through sketches, 3D CAD or other “desk-based” tools and evaluations.
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The one page NPD plan
Posted on April 30th, 2010 1 comment
I discussed some tips in the previous post to help you in the development of your New Product Development plans for the coming financial year.I thought it might also be a good idea to give you a practical way of refining and summarising the output for your NPD planning, brainstorming and research activities.


