Marc Fraser Design
Product & Industrial Design services and information
How do successful companies use design?
to differentiate and distinguish; to invigorate, inspire and seduce; to grow and profit; to expand and enhance; to sell for a premium; to build loyalty and trust.
How are you using design?
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What are your NPD plans for FY2010-11?
Posted on April 23rd, 2010 1 comment
As we move well into the final quarter of this 2009-10 financial year, the business community begins to ramp up it’s planning, strategizing and forecasting activities.So it got me thinking: how about developing a formal New Product Development (NPD) plan just as you would a cashflow, marketing and overall business plan?
To develop a decent NPD plan, you would need to consider the following goals as essential:
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New Radiant packaging released
Posted on April 9th, 2010 No comments
To combat declining sales and market share, PZ Cussons commissioned Marc Fraser Design to develop a new range of bottle designs for their popular Radiant brand of laundry liquids.The brief:
750ml and 1.25 litre variants have been developed. The designs needed to have a family appearance, whilst also being comfortable to use and maximise branding / labelling space.
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New Toyota Prado Nudge Bar
Posted on February 1st, 2010 No comments
The Australian automotive manufacturing sector wins again with the release of Toyota’s new flagship Prado.Frontline Australasia has secured the contract to supply the updated Nudge bar accessory for all variants of the popular 4×4 vehicle.
Collaborating with Marc Fraser Design, Frontline’s new design is the result of intense yet rapid design and engineering activities, which yielded a manufactured solution within 4 months of pen hitting paper.
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