MANO Design
Industrial Design + Product Development
Successful companies use design to...
differentiate and distinguish; invigorate, inspire and seduce; grow and profit; expand and enhance; sell for a premium; build loyalty and trust.
How are you using design?
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The one page NPD plan
Posted on April 30th, 2010 1 comment
I discussed some tips in the previous post to help you in the development of your New Product Development plans for the coming financial year.I thought it might also be a good idea to give you a practical way of refining and summarising the output for your NPD planning, brainstorming and research activities.
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What are your NPD plans for FY2010-11?
Posted on April 23rd, 2010 1 comment
As we move well into the final quarter of this 2009-10 financial year, the business community begins to ramp up it’s planning, strategizing and forecasting activities.So it got me thinking: how about developing a formal New Product Development (NPD) plan just as you would a cashflow, marketing and overall business plan?
To develop a decent NPD plan, you would need to consider the following goals as essential:
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New Radiant packaging released
Posted on April 9th, 2010 No comments
To combat declining sales and market share, PZ Cussons commissioned Marc Fraser Design to develop a new range of bottle designs for their popular Radiant brand of laundry liquids.The brief:
750ml and 1.25 litre variants have been developed. The designs needed to have a family appearance, whilst also being comfortable to use and maximise branding / labelling space.
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