Marc Fraser Design
Product & Industrial Design services and information
How do successful companies use design?
to differentiate and distinguish; to invigorate, inspire and seduce; to grow and profit; to expand and enhance; to sell for a premium; to build loyalty and trust.
How are you using design?
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Human Centred Design (HCD)
Posted on June 19th, 2009 No comments
HCD is all the rage with product designers at the moment.The premise is simple: Put yourself in the shoes of your product’s end-user, and identify new ways to make their experience of your product more enjoyable, convenient, faster and easier.
Achieving innovation doesn’t always require substantive user-studies and copious research and analysis… stumbling across one simple, innocent, spontaneous user insight or experience may be all you need for your next major product breakthrough.
Loads of ideas don’t always make one great product… but just one great idea might.
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