Designing the right things (+ PRIZE!)

So, you read the last post about tips for using Design to deliver value and growth to your business. I hear you say, “Easier said than done! It’s so difficult to know where to start…”

Efficiency vs Effectiveness

The old adage of “Efficiency is doing things right; Effectiveness is doing the right things” is particularly relevant here. My “design” version is:

“Designing the right things is more important than Designing things right… To be effective and successful in product development, you have to design the right things”

As product developers, we need to continually ask ourselves if we are designing the right things. Do we know what our customers really need? Are we sure that this concept or idea has the legs to make it in the market?

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