Design = Change for the better – Part 2 of 3

Part 2 of this article provides another practical way to incorporate Design processes into your innovation practices. If you haven’t read Part 1, check it out.

Idea # 2: The Jameson Principle

When developing new products, it is easy to incorporate new features or functionality “because we can!”

Just because we can, doesn’t mean we should.

Thanks to Professor Tom Barker’s “Jameson Principle”, a great way to determine if your new product or idea is on the right track is to evaluate it against four simple criteria:

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Design = Change for the Better – Part 1 of 3

“Innovation” is a magically ambiguous word, leaving pretty much everything to your imagination in terms of what it means, and how to achieve it.

To me, innovation is all about “implementing change for the better” otherwise, why bother?

It’s time we stopped theorising about innovation, and actually started doing. Leave it to the academics to rationalise, define and debate – we’re here to make things better, and innovation is the key.

So, how do you innovate?

(Beware – design rant approaching…)

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How to tackle the Innovation Recession

We all know there’s a world-wide recession happening.

Productivity is slowing, finances are drying up, people are being laid off; family, community & society hardships are on the rise.

Investment in innovation is likely to slow too. Many organisations see Innovation as a discretionary spend at best, with little or no value placed on the potential benefits it can provide. There are already fears in Australia’s biotech industry that the government is losing interest in innovation spending, and is therefore risking significant medium and long-term industry viability and sustainability as a result.

It’s a big word, innovation. Australians have heard it bandied around as freely as “working families” and “global financial crisis” – however, above all else, innovation – or better yet, the lateral thinking and doing activities that “innovation” is comprised of will be the only real means for us to scramble out of this economic quagmire.

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