Design = fast business growth

You’ll notice the banner above suggesting that 76% of Australia’s “Fast-starter” companies make a point of integrating Design into their business strategies and processes?

This figure has been identified through the work of Dr Kosmas Smyrnios at RMIT. You can find more information about his work at Design Victoria

It’s interesting in that the vast majority of new business owners and entrepreneurs understand the value of Design to such an extent that they place it front-and-centre in their strategic activities.

So what can you do to increase your exposure to Design, and therefore, understand the benefits that Design can provide?

Read the rest of this entry »