Design = Change for the Better – Part 1 of 3

“Innovation” is a magically ambiguous word, leaving pretty much everything to your imagination in terms of what it means, and how to achieve it.

To me, innovation is all about “implementing change for the better” otherwise, why bother?

It’s time we stopped theorising about innovation, and actually started doing. Leave it to the academics to rationalise, define and debate – we’re here to make things better, and innovation is the key.

So, how do you innovate?

(Beware – design rant approaching…)

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