Do you use protection?

Let me start by making two statements:

1. Product development is risky.
2. Product development is expensive.

With those statements in mind, ask yourself what safeguards you have (or will) put in place in order to ensure that your new product development remains YOURS, and doesn’t fall into someone else’s hands? What strategies do you have to protect your new product, and give you more control over how it is developed, manufactured, launched and sold – and by whom?

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