MANO Design
Industrial Design + Product Development
Successful companies use design to...
differentiate and distinguish; invigorate, inspire and seduce; grow and profit; expand and enhance; sell for a premium; build loyalty and trust.
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New Radiant packaging released
Posted on April 9th, 2010 No comments
To combat declining sales and market share, PZ Cussons commissioned Marc Fraser Design to develop a new range of bottle designs for their popular Radiant brand of laundry liquids.The brief:
750ml and 1.25 litre variants have been developed. The designs needed to have a family appearance, whilst also being comfortable to use and maximise branding / labelling space.
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