Design = Change for the better – Part 2 of 3

Part 2 of this article provides another practical way to incorporate Design processes into your innovation practices. If you haven’t read Part 1, check it out.

Idea # 2: The Jameson Principle

When developing new products, it is easy to incorporate new features or functionality “because we can!”

Just because we can, doesn’t mean we should.

Thanks to Professor Tom Barker’s “Jameson Principle”, a great way to determine if your new product or idea is on the right track is to evaluate it against four simple criteria:

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